In the past two weeks I’ve talked about the legal organization and considerations behind our market and then the financial operation that keeps everything running. I’ll wrap up my yearly primer on Athens Locally Grown this week with a few words about our growers and other market vendors.
First and foremost, let me preface everything by saying the decision to let a new grower into the market is always made by me alone. I know many farmers markets often get some press regarding one vendor or another feeling left out of the market and complaining that the committee running that market was a little too closed. Well, my efforts to run ALG in a cooperative manner aside, the responsibility here comes back to me. There’s no committee, and no formal application process. I’ve had some potential vendors that I’ve rejected get upset with me and complain that ALG is a “closed” market, and they’re right. It is a closed market, and it’s not open to just anyone to sell through. That doesn’t mean we have arbitrary standards, of course, and actually I think I’ve set the bar pretty high. A good number of our growers also go above and beyond to only bring “the best of the best”, and that pushes the de facto standards even higher. Here’s a summary of what it takes to be able to sell through Athens Locally Grown:
- All growers must use sustainable practices and never use synthetic fertilizers or pesticides. I’ll come back to this later.
- All growers can only sell what they themselves have grown, made, or otherwise produced
- All growers must be from the greater Athens area. Right now, this means within about 75 miles
- All growers must be willing to be part of our ALG community, and not think of us as just a dumping off point.
- All animals raised for meat or eggs must be pastured or sustainably wild-caught
- Handicrafts must be made primarily from items produced or gathered on the farm
- Prepared foods must use organic ingredients if at all possible, and locally grown ingredients if at all possible
- All proper licenses, when required by law, must be obtained
That about covers everything, I think. When I’ve turned down requests to sell through ALG (and I turn down several monthly), the grower has clearly not met one or more of those standards. There are a few edge cases that I take on a case by case basis. Coffee is one. 1000 Faces was our first coffee vendor, and they offered direct trade coffees (they purchase directly from the coffee growers with no distributor or middle man) and did all the roasting and packaging themselves and to order. That set the standard, and other coffee vendors (such as GranCoffee Roasting Co.) have to match it. Mills Farm was a founding ALG member, but they buy in organic grains for their mill. We now have Sylvan Falls Mill in Rabun Gap as a vendor, and they primarily buy their grains from local (to them) organic growers. From now on, all future millers wanting to sell through ALG will have to meet that standard. And so on.
Let me get back to that first requirement: “sustainable practices”. There’s no set definition of that, and there’s really a sliding scale. For example, At my farm I sometimes used a gasoline-powered rototiller, and our no-till growers and the no-hydrocarbon growers would frown upon that. There is a generally accepted definition of what is “conventional” agriculture, and that includes the use of synthetic fertilizers and pesticides, and confined and grain-fed animals. Those are easy to exclude. At the other end, there is the USDA Organic Certification and Certified Naturally Grown certification. Few small diversified growers can meet the expense of USDA certification, but a good number of our growers are CNG certified. This program uses the USDA rules as a starting point, made a few things more strict, and uses a system of growers certifying other growers to keep things honest. My farm had been CNG certified for nine years (though I eventually dropped my certification simply because my garden got really, really small), and many others area farms have followed since then. If a new grower does not have a certification, then I talk to them, get information about them, and visit their farm in person when necessary. A good number of our growers were ALG customers long before growing for market themselves, so I’ve gotten to know the people and the decision to let them in was easy.
In short: the growers have satisfied my standards, and I personally have approved them for inclusion in ALG. However, I want you to not just take my word for it. We have had farm tours during the warm seasons so you can go on-site yourself and see the farms in action. We have a semi-regular “meet the grower” table at the Thursday pickups so you can talk with the growers yourself face-to-face. We encourage them to take photos for their online photo album, to describe their practices, and to take care with their product listings. We want to facilitate communication between you and them, so when you place an order, they see your name and email address in case they need to clarify a request or offer a substitution, and likewise for most of our growers you can see their contact info when you view their grower profile (while logged into the site) so you can get clarification from them when needed.
I often wrestle with some of those edge cases. Doug’s Wild Alaska Salmon was one such case. The salmon and halibut they sell was caught in Alaska, but Doug and his family live here (well, just over the line in South Carolina). They own their own small boats, and catch the fish themselves. Their practices are certified sustainable by a reputable organization up there, and their products are high quality. They’ve worked out the logistics of getting fish to you every week (by keeping a supply at my house in a freezer they own). I have in the past talked with sugar cane growers from South Georgia, dairies from across the state, fisherman from Savannah, olive growers from Savannah, citrus producers from Florida, and other people making items we just can’t get from growers located right here. Often, the logistics of getting their items from there to here on a regular and timely basis is what breaks down, but I continually try to expand the items at our market without compromising our community of growers located right here.
Hopefully that explains how our growers get into ALG, what standards they have to meet, and so on. It’s a very important topic, perhaps the most important one for our market, but much of it goes on behind the scenes. I know you’ve put your trust in me, and I take that very seriously, If you’d like to talk with me in person about this or any other aspects of ALG, I’d love to do so. Just pull me aside when you come by to pick up your order.
And, as always, if you have any concerns or complaints about the items you receive, please let me know (and the sooner the better). Sometimes descriptions don’t always match the products delivered, or the quality isn’t want you were hoping for. We try to catch those cases before you arrive, but if anything gets by us, please let me know, and we’ll make it right and do our best to prevent it from happening again.
Thank you so much for your support of Athens Locally Grown, all of our growers, local food, and our rights to eat it. You all are part of what makes Athens such a great area in which to live. We’ll see you on Thursday at Ben’s Bikes at the corner of Pope and Broad Streets from 4:30 to 8pm!